Ellen Smith for Oak Ridge Rotating Header Image

aesthetics

Signs should help businesses reach customers — and they shouldn’t be ugly

Possibly the worst kind of signage: out-of-town businesses that stick illegal signs in front of Oak Ridge businesses

Possibly the worst signage: out-of-town businesses that stick illegal signs in front of Oak Ridge businesses

The last item on the Chamber of Commerce questionnaire was an open-ended question:
Do you have any other issues you would like to address?

My response: I support the city sign ordinance. It helps to maintain the kind of esthetics that I believe people look for in a high-quality community. The visual clutter from competing signs that I see on the streets of some other area communities isn’t good for anybody – it’s ugly, and everyone’s messages get lost in the clutter of many competing signs.

However, I have heard and am sympathetic to the concerns of businesses that lack the visibility they need to help customers find them, the difficulty people have in interpreting the rules about signs, and the impression that certain businesses are allowed to have much better signage than their competitors. I hope that city government and the business community can work together to revamp the sign ordinance so that it allows businesses to have the visibility they need to reach customers, while maintaining esthetics.

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